Sunday, April 6, 2014

Updated On-Page SEO Strategies For Websites Today

By Rahmah Sajid


On-page SEO is one of the most important components of the search engine optimization process. The best thing about on-page SEO is that it can be 100% controlled by the website owner or webmaster. You decide what elements to put on a page, how to arrange the layout, how to use keywords and what messages to deliver to your audience.



If you want to improve your chances of ranking on page 1 for your specific keyword terms, there are some updated on page SEO strategies that you need to implement in order to bypass the updates that are made every few months. Here are a couple search engine optimization strategies that are necessary for ranking well this year.

Proper Silo Structure: In order to rank well, websites that are created today, especially if they are large, need to have a proper silo structure. A silo simply references the categories by which all of your posts are made each day. Each silo must represent a particular subcomponent of the primary niche you are targeting. The articles that you post should not only be unique in every way, but must adhere to the confines of the silo itself. An example of this would be creating a weight-loss site, and having a specific category called dieting.

The earlier you do it, the better it is for your website. You shouldn't necessarily define success as getting on top of search engines for a list of keywords, but rather as increasing your traffic and your conversions. Search volume estimators aren't accurate anyway, so it's harder and harder to have any clue about what could be the best term to focus your SEO efforts on. It's much productive to focus on retaining your visitors and leading them through your sales funnels, so that they do whatever action you need them to.

As you can see from above, there are many on-page factors that can affect your rankings in Google. It's important to note that in order to make your ranking stick on Google, you must write content that is at least 800 words. This is really a good sign to show to Google.




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