A few years ago the media was owned by a number of large corporations who controlled what you knew and how much. This trend has drastically reversed with the advent of common sense alternative media. It is cheap to setup and run, while at the same time it is very influential. This is attributed to several factors.
Specialization- the media outlets have specialized in particular areas and are therefore able to capture a particular and genuinely interested audience. This is contrary to the conventional trend where one media house airs content from all fields. Specialization offers the advantage of depth which increases viewer loyalty.
Specialization has created stations focusing on such content as drama series, soap operas, reality shows, music or games. It has created certainty because the viewers know that they will watch their favorite program anytime of day or night. It is a way of creating loyalty and a sense of belonging. Conventional media only allowed a few minutes which is considered unsatisfactory.
Cost of production- traditional broadcast was expensive because of equipment, office space and cost of producing programs. This has been altered by the advent of technology which makes it possible to record using devices like mobile phones. They come with applications that can be used to edit sound, graphics and images and still produce excellent results.
Internet- starters are taking advantage of the internet to display their work. It offers platforms to blog and post videos or graphic images for review before launching a career. Some sites like youtube allow live streaming of the nature of a television station. The internet has a global reach without having to invest in satellite equipment.
Social media- the advent of social media has provided an instant environment for appreciation and criticism. Starters can post their work on twitter, facebook or instagram and request response before commercialization. There are no charges for such testing. It gives you confidence that what you are doing or planning is viable.
Localized content- more people are getting attracted to broadcast in local language and about their local community. This is changing the levels of influence by mainstream outlets. It has resulted in sidelined international corporations as people move towards localized broadcast. This has greatly eaten into their market share.
Instant reach- new media provides an opportunity to reach your audience within minutes. There are no schedules when you can access certain information and neither is there restriction on location. The channels have a global reach that is instantaneous. This makes them convenient and reliable sources of information compared to the traditionally scheduled broadcast.
The loss of market share by mainstream outlets appears desperately unstoppable. The advent of a selective audience and ease in production will be the last blow. This comes with the advantage of diversity and offers more people the opportunity to shape discussions and ideas in life. It will be inevitable for conventional outlets to adapt to the changing environment or risk extinction. The future appears freer and cheaper with variety for audiences across the globe.
Specialization- the media outlets have specialized in particular areas and are therefore able to capture a particular and genuinely interested audience. This is contrary to the conventional trend where one media house airs content from all fields. Specialization offers the advantage of depth which increases viewer loyalty.
Specialization has created stations focusing on such content as drama series, soap operas, reality shows, music or games. It has created certainty because the viewers know that they will watch their favorite program anytime of day or night. It is a way of creating loyalty and a sense of belonging. Conventional media only allowed a few minutes which is considered unsatisfactory.
Cost of production- traditional broadcast was expensive because of equipment, office space and cost of producing programs. This has been altered by the advent of technology which makes it possible to record using devices like mobile phones. They come with applications that can be used to edit sound, graphics and images and still produce excellent results.
Internet- starters are taking advantage of the internet to display their work. It offers platforms to blog and post videos or graphic images for review before launching a career. Some sites like youtube allow live streaming of the nature of a television station. The internet has a global reach without having to invest in satellite equipment.
Social media- the advent of social media has provided an instant environment for appreciation and criticism. Starters can post their work on twitter, facebook or instagram and request response before commercialization. There are no charges for such testing. It gives you confidence that what you are doing or planning is viable.
Localized content- more people are getting attracted to broadcast in local language and about their local community. This is changing the levels of influence by mainstream outlets. It has resulted in sidelined international corporations as people move towards localized broadcast. This has greatly eaten into their market share.
Instant reach- new media provides an opportunity to reach your audience within minutes. There are no schedules when you can access certain information and neither is there restriction on location. The channels have a global reach that is instantaneous. This makes them convenient and reliable sources of information compared to the traditionally scheduled broadcast.
The loss of market share by mainstream outlets appears desperately unstoppable. The advent of a selective audience and ease in production will be the last blow. This comes with the advantage of diversity and offers more people the opportunity to shape discussions and ideas in life. It will be inevitable for conventional outlets to adapt to the changing environment or risk extinction. The future appears freer and cheaper with variety for audiences across the globe.
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