Wednesday, May 13, 2015

The Popularity Of Celebrity Makeup Artist Blogs

By Stella Gay


Today, some of the people who make the stars look their best becoming almost as famous. They are stepping out from behind their brushes, taking photographs and writing about their experiences. Celebrity makeup artist blogs are providing followers with all kinds of expert advice and giving them insight into their world. They do not only cover runway and red carpet looks but looks that can be worn by anyone at any time.

So many of these artists are blogging today and they all have something different to offer. Lists can be found of top bloggers with descriptions of what can be found on their sites. This helps to make a choice of who to follow. Once a selection has been made, bookmarking the site makes it easy to return to time and time again. What is commonly found on many sites are product reviews, tutorials, photographs and color swatches.

Some of these bloggers are extremely down to earth and easy to relate to. They develop huge followings and often blog about issues anyone can relate to such as concealing circles under eyes or covering up blotchy skin. They often use themselves as models and endear themselves to their followers as they do not seem to mind exposing their own flaws.

Some of the sites consist mainly of photographs and do not offer much text. However, the best ones are a good combination of both good text and clear, sharp photographs. A style of writing that appeals to many followers is one that is more personal, giving followers insight into a lifestyle rather than just dishing up advice. Snaps of celebrities and the inside scoop on how they achieve their looks is also popular.

These bloggers write about the products they favor. Their followers read these reviews and when they recommend a particular product, they listen. This puts marketing power on their hands and they are often sought after by companies selling such products who want to collaborate with them.

Followers are also enticed to buy products when they see detailed tutorials on how to apply them. They want to get the look and buy the products that are used on the site to get a specific look. Excellent photographs and easy step-by-step instructions make the most glamorous and creative looks within reach.

On sites like this various looks are available for followers to choose. They may want to look like Katy Perry, for example, and all they need to do is click on her photograph. Expert advice is obtained at the click of a button and the results are not difficult to obtain due to the step-by-step instructions accompanied by clear photographs.

The best of these bloggers are making waves and putting their secrets into the hands of millions of ordinary people who follow their advice, buy products they recommend and learn how to apply them correctly. The bloggers often model the products in their own photographs, using their hands to show a dab of a specific product or their brows to show exactly what a perfect brow looks like or how a specific shade of lipstick looks against the skin. Followers are becoming as familiar with some of their lives as with those of movie stars and other celebrities.




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