Friday, November 4, 2016

The Details About Six Degrees, From Long Island Advertising Agencies

By Robert Sutter


Technology is interesting in the sense that every story has a beginning. Social media is no different, especially when discussing the various platforms that have launched and achieved popularity over the years. What you may not know about - and Long Island advertising agencies can tell you all about it - is what's known as the inaugural social media network. Six Degrees is the name and here are a few things that you should know about it.

If you don't what Six Degrees is, you should know that many people view it as the first social media website to come into existence. As a matter of fact, it predates MySpace, which many people mistakenly call the first. In any event, Six Degrees gained attention when it launched in 1997, in large part due to how it allowed users to create lists of connections, friends and family members alike. While simple by today's standards, a Long Island advertising agency will tell you that it was a tremendous feature during the late 90s.

It wasn't like Six Degrees was a niche idea that became a footnote, though. According to reputable authorities like fishbat, millions of users signed up for the website in order to implement the aforementioned features. Back in the late 90s and early aughts, though, not as many people were connected to the Internet as they are now. What this meant was that social circles weren't exactly broad. This, along with an influx of spam accounts, didn't do Six Degrees many favors.

It wasn't until 1999 - two years after Six Degrees first launched - that the site was sold. The buyer was YouthStream Media Networks, which purchased the aforementioned social media website for $125 million. One can make the argument that Six Degrees came out during a time when the Internet wasn't exactly robust, which didn't help its growth. This, along with the lack of long-term engagement that the site offered, spelled the end for the site in 2001.

Hopefully this information has given you a better understanding of Six Degrees and the impression it made. Even though it didn't have the longest run, one could make the argument that the sites we enjoy today owe something to it. Six Degrees is definitely old-school compared to what we have now. Nonetheless, it's a neat nugget of history that's worth learning about, particularly by those who pride themselves on being social media enthusiasts.




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